Significance
Our new CI embodies the values of relentless challenge, growth, and progress through its expanding-from-the-center symbol.
The blue color signifies SJG's advanced technology and expertise as a leading company.
Color
Standards
The color scheme is essential for conveying the SJG brand across all visual media.
The designated colors must be used consistently and accurately.
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Main Colors
- SJG Blue
PANTONE 0000C
C100 M95 Y5 K0
R43 G57 B144
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Sub Colors
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- SJG Gold
PANTONE 872C
C55 M54 Y74 K4
R132 G116 B79
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- SJG Silver
PANTONE 877C
C30 M22 Y21 K0
R189 G191 B191
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- SJG Black
C0 M0 Y0 K100
R34 G24 B20
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Background Colors
The SJG CI should ideally be displayed on a white background with its designated colors.
However, depending on the context, secondary colors from the Sub Colors palette may be used.
Background colors can be adjusted as long as they effectively highlight the SJG image.
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SJG Blue, White Background
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Silver, SJG Blue Background
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SJG Blue, White Background
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SJG Blue, White Background
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SJG Blue, White Background
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Full Color
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Black & White
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